Esprit now sells on Instagram

Esprit reaches its customers through as many different channels as possible and seeks to make their buying journeys more convenient and interactive, whether on a laptop, mobile or in the store. Esprit has had a brand presence on Instagram since 2012 and has now implemented ‘shoppable’ posts. This allows Esprit to tag products and to create a “seamless experience” from post to purchase. Followers will be able to click on a post and immediately see the name and price of the product; if they then click on the tag consumers will be brought to a more detailed page, all without going into the product website. Then, if the consumer taps the ‘Shop Now’ link from the product details view, they’ll go directly to that product on the Esprit website. Kirsten Last, Head of Digital Marketing at Esprit, said: "With Instagram's shopping function, we offer our customers a digital and emotional shopping experience that makes shopping even more convenient. We see great potential in social commerce, which offers us completely new possibilities in product presentation and customer interaction. It fits perfectly with our brand and the needs of our customers. That’s why we will continue to expand our social marketing activities and regularly test new innovations."