First Esprit bodywear store opens in Netherlands 

On February 27, Esprit opened its first bodywear store in the city center of Hilversum, Netherlands. This is an exclusive partnership with Van Keulen Retail, a successful and experienced franchise family business from South Holland. The store covers more than 140m2 and offers Esprit's wide range of women lingerie, sports, swim- and beachwear, bath and nightwear collection.

The new store will be aligned with the Esprit’s store concept, offering a pleasant and warm atmosphere to its customers. "We believe that with our high-quality products and Werner van Keulen's knowledge and retail experience, Esprit Bodywear is a great addition to the Dutch retail landscape" says Wouter Mol, Head of Franchise BENELUX & UK at Esprit.

Esprit's wide lingerie and nightwear collection is made from comfortable materials such as organic cotton, elegant lace and soft jersey, ranges from refined bras and panties to comfortable negligees and nightdresses. "With our Esprit Bodywear collections we aim to deliver equally joy, comfort and function for the modern women’s lifestyle - from day to night and all activities. We attach great importance to a holistic offer from perfectly fitting underwear, comfy nightwear and loungewear to our more active offer which, in addition to a stylish look places all attention on function like our swimwear and our sports collection", says Maria Pambori, Senior Vice President – Head of Lifestyle Products at Esprit.

In addition to Esprit’s lingerie and nightwear, the loungewear collection, featuring soft and sustainable fabrics in fashionable and comfortable shapes will be available at the exclusive bodywear store in Hilversum. The styles are made for everybody, from push up‘s to figure smoothing shape pieces.