Vossen is Esprit’s new license partner for bathroom textiles
Esprit has concluded a new license partnership for terry products with the Austrian manufacturer Vossen. The new partnership will start 1 July 2019 and our first collection developed in collaboration with Vossen will be presented to the retail trade from July 2019. Vossen supplies almost 4,000 partners in 43 countries with quality towels, bathmats and bathrobes and has ultimate standards of quality, innovation, international design and ecological sustainability.
Due to the large market potential, Esprit has decided to separate the segments bed and bath and assign them to two separate licensees. The respective industry specialists ensure that there is an equal focus on both product categories and we are thus able to respond even better to the needs of our trading partners. In order to ensure a smooth start, we are already working together closely with Vossen and Essenza Home, the current partner for these categories. As a reliable partner, Essenza Home will of course ensure the supply of products until then. In addition, the Esprit bed license for the complete Home 2019 collection will be continued by Essenza Home.Maria Pambori, VP Head of Global Licenses & Product, Esprit: “With Vossen we have gained an established expert as a partner. It specializes in terry toweling and stands out for its quality, innovation and, a particularly important aspect for us, its sustainable orientation. Vossen has a strong distribution and a great name in the industry. The company offers a wide selection of bathroom textiles, which are manufactured in Europe. We are very much looking forward to the new partnership.” “Textiles under the brand Esprit are the ideal supplement to our brand portfolio. Esprit is a fantastic brand, that builds on a unique heritage and shares our values. It is a great privilege for us to work with Esprit. We look forward to continuing and further developing the bathroom textiles product field as part of Esprit’s brand concept”, says Paul Mohr, Managing Director Marketing and Sales at Vossen.In cooperation with Vossen, Esprit terry products will continue to be available at selected retailers and in the e-shop.
Picture: Monika Kosmaczewski, Junior License Manager Esprit; Werner Blohmann, General Manager Vossen; Maria Pambori, VP Head of Global Licenses & Product Esprit; Paul Mohr, General Manager Vossen; Samantha Barker, License Manager Esprit; Dag Engström, Senior Sales Manager Vossen.